DATA COULD BE THE FUTURE OF THE INTERNET

The ongoing privacy saga with mark Zuckerberg, the founder of Facebook has raised an issue of great concern among media eunthusiast who have written commentaries and opinions concerning the cyber world, data and privacy.

The very fact that internet users deliberately or rather voluntarily leverage their data to the internet especially when aiming to register on a platform and even affirming the account by agreeing to the terms and conditions without even reading through is an irony.

In a recent blog post, Yinka Awosanya wrote that "the Internet is taking more than it’s giving or better put, we are giving the Internet more — surrendering our privacy for convenience and we don’t even care."

The facebook privacy saga has opened the eyes our the worlds understanding about where all the data collected over the years in the internet is going. Aside the primary function of granting users access to platforms, what else do domain owners do with the huge collection of data.

Studies have revealed that most of these data gathered could be transferred and used by companies to promote new business incentives. One general habit of over 65% of internet users is agreeing to terms and conditions without taking time to read through. The privacy terms of facebook in part reads thus;

Information from third-party partners.
We receive information about you and your activities on and off Facebook from third-party partners, such as information from a partner when we jointly offer services or from an advertiser about your experiences or interactions with them.

Facebook companies.
We receive information about you from companies that are owned or operated by Facebook, in accordance with their terms and policies.

Show and measure ads and services.
We use the information we have to improve our advertising and measurement systems so that we can show you relevant ads on and off our Services and measure the effectiveness and reach of ads and services. Learn more about advertising on our Services and how you can control how information about you is used to personalize the ads you see.

These are the features of what marshal McLuhan foresaw when he theorized about the global village. Privacy does not matter anymore, in my opinion except you just decided to delete your entire internet accounts and turn to the 20th century. How does that sound ?